Enhancing Healthprofit’s UX and Clarity
Enhancing Healthprofit’s UX and Clarity
Optimizing the website to better guide users toward posture correction programs.
Optimizing the website to better guide users toward posture correction programs.
Healthprofit, a new startup in Taiwan, is focused on helping people improve their posture and body alignment, with a particular emphasis on leg correction. While the website performs well on mobile devices, the desktop version requires enhancements to improve user experience
Ensuro is a blockchain-based, licensed (re)insurance company that aims to make insurance more accessible to the public, allowing anyone to invest in insurance risk and benefit from it.
My experience as an Ensuro user informed my design decisions
This solo project, part of my DesignLab bootcamp, involved designing and adding a new feature to the Ensuro website. I handled everything from identifying the problem to UX research, visual design, and prototyping.
Role
Role
UX/UI designer, responsible for research, design, and prototyping
UX/UI designer, responsible for research, design, and prototyping
Goal
Goal
To improve the user experience by creating a dashboard for better investment tracking
To improve the user experience by creating a dashboard for better investment tracking
Problem
Problem
Lack of a visible dashboard for investors to track their funds
Lack of a visible dashboard for investors to track their funds
Duration
Duration
5 weeks
5 weeks
Research
Research
Research
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
Most of the companies I found are focused on fitness and women only
To ensure a balanced analysis, I selected Full Measure Fitness and Bodybuilding, as they offer comprehensive fitness solutions for both men and women
Most of the companies I found are focused on fitness and women only
To ensure a balanced analysis, I selected Full Measure Fitness and Bodybuilding, as they offer comprehensive fitness solutions for both men and women
Uncovering Fitness Habits and
Challenges of Active Individuals
Uncovering Fitness Habits and
Challenges of Active Individuals
Uncovering Fitness Habits and
Challenges of Active Individuals
USER INTERVIEWS
USER INTERVIEWS
I interviewed 7 individuals with established fitness routines to understand their preferences, motivations, and challenges related to posture correction. Their insights reveal key opportunities for Healthprofit to address user needs in the fitness space.
Key finding
Users prefer personalized and engaging fitness experiences: Active individuals favor in-person sessions and one-on-one coaching for a more tailored and motivating workout environment.
Users prefer personalized and engaging fitness experiences: Active individuals favor in-person sessions and one-on-one coaching for a more tailored and motivating workout environment.
Posture correction benefits are not well understood: Many users lack awareness of how posture correction can enhance their fitness goals, often seeing it as irrelevant without clear benefits.
Posture correction benefits are not well understood: Many users lack awareness of how posture correction can enhance their fitness goals, often seeing it as irrelevant without clear benefits.
Cost is a major barrier to adopting new fitness services: Financial constraints often prevent users from exploring additional fitness offerings, including posture correction programs.
Cost is a major barrier to adopting new fitness services: Financial constraints often prevent users from exploring additional fitness offerings, including posture correction programs.
Flexibility in workout options is highly valued: Users seek hybrid solutions, preferring online programs for convenience and in-person sessions for more challenging exercises.
Flexibility in workout options is highly valued: Users seek hybrid solutions, preferring online programs for convenience and in-person sessions for more challenging exercises.
Define
Define
Define
Personas
Personas
Instead of create random profile, I tried to tie the persona more with posture correction, since Im trying to improve the Healthprofit website from a user perspective not creating a whole new website and servie.
Instead of create random profile, I tried to tie the persona more with posture correction, since Im trying to improve the Healthprofit website from a user perspective not creating a whole new website and servie.
Project Goal
Project Goal
Problem Statement
Problem Statement
(POV)
I would like to explore ways to encourage people to try the posture evaluation because many don’t understand its purpose or relevance to their fitness routines.
(POV)
I would like to explore ways to encourage people to try the posture evaluation because many don’t understand its purpose or relevance to their fitness routines.
(HMW)
How might we make the purpose of posture evaluation clearer to users so they feel more inclined to try it?
How might we communicate the benefits of posture evaluation in a relatable way to encourage participation?
How might we position posture correction as a valuable addition to a regular fitness routine?
(HMW)
How might we make the purpose of posture evaluation clearer to users so they feel more inclined to try it?
How might we communicate the benefits of posture evaluation in a relatable way to encourage participation?
How might we position posture correction as a valuable addition to a regular fitness routine?
Feature Roadmap
Feature Roadmap
Must have
Must have
Must have
Overall performance summary
Overview of investing pools
Individual pool view
Personal transaction history
Responsive Desktop Design
Clear CTA
Before/After Photos for
Member Reviews
Product purchase page
Offline and Online Service Options
Personal dashboard
Responsive Desktop Design
Clear CTA
Before/After Photos for
Member Reviews
Product purchase page
Offline and Online Service Options
Nice to have
Nice to have
Nice to have
Investment allocation visualization
Export transactions button feature
Account Creation
Simple Evaluation Steps
Personal portfolio historical charts
Account Creation
Simple Evaluation Steps
Surprising and delightful
Surprising & delightful
Surprising and delightful
Direct action in personal dashboard
Push notifications for major changes in investment performance
Virtual Posture Coach
Personalized Health Tips
1-click bundle pool investment
Virtual Posture Coach
Personalized Health Tips
Can come later
Can come later
Can come later
Responsive mobile design
Refined terminology
Customizable dashboard
Fitness Goal Suggestions
User Registration & Sign-In
Pool analytics
Fitness Goal Suggestions
User Registration & Sign-In
User flow
User flow
I created the user flow based on the current website and then modified the steps that I felt needed improvement and I kept the original user flow for comparison.
I created the user flow based on the current website and then modified the steps that I felt needed improvement and I kept the original user flow for comparison.
Design
Design
Design
Low-fidelity Wireframes
Low-fidelity Wireframes
I created wireframes for the Home, About Us, Case Studies, and Program pages.
To simplify navigation, I merged the Course Introduction into the Program details. I also streamlined the Home page by removing repetitive information and showcasing real case studies instead of illustrations.
I created wireframes for the Home, About Us, Case Studies, and Program pages.
To simplify navigation, I merged the Course Introduction into the Program details. I also streamlined the Home page by removing repetitive information and showcasing real case studies instead of illustrations.
Mid-fidelity Wireframes
Mid-fidelity Wireframes
After establishing the desktop structure in low-fidelity wireframes, I focused on creating mobile responsive screens at the mid-fidelity stage. The goal was to adapt the layout and interaction flow for smaller devices while maintaining usability, visual hierarchy, and brand consistency.
After establishing the desktop structure in low-fidelity wireframes, I focused on creating mobile responsive screens at the mid-fidelity stage. The goal was to adapt the layout and interaction flow for smaller devices while maintaining usability, visual hierarchy, and brand consistency.
User Testing
User Testing
The usability test plan for this project was relatively straightforward, focusing on navigation and accessing key information.
The tasks centered around finding coaches, exploring case studies, understanding program pricing, and booking a free evaluation.
The feedback helped identify improvements not only in visual presentation but also in logical flow and user guidance.
The usability test plan for this project was relatively straightforward, focusing on navigation and accessing key information.
The tasks centered around finding coaches, exploring case studies, understanding program pricing, and booking a free evaluation.
The feedback helped identify improvements not only in visual presentation but also in logical flow and user guidance.
Positive Feedback:
Positive Feedback:
Positive Feedback:
The website is visually engaging with clear content and well-organized structure.
Illustrations on the homepage are appealing and help explain posture issues effectively.
The case study section is interesting and encourages exploration through features like the rotation effect.
The program listing design is clear and easy to navigate.
The platform feels intuitive for task completion without external guidance.
The website is visually engaging with clear content and well-organized structure.
Illustrations on the homepage are appealing and help explain posture issues effectively.
The case study section is interesting and encourages exploration through features like the rotation effect.
The program listing design is clear and easy to navigate.
The platform feels intuitive for task completion without external guidance.
The website is visually engaging with clear content and well-organized structure.
Illustrations on the homepage are appealing and help explain posture issues effectively.
The case study section is interesting and encourages exploration through features like the rotation effect.
The program listing design is clear and easy to navigate.
The platform feels intuitive for task completion without external guidance.
Areas for Improvement:
Areas for Improvement:
Areas for Improvement:
The color scheme, while consistent, feels flat and makes important sections (like "Our Team") harder to notice.
The "Find Coach" guide feels unclear; users expect "Find the Team" wording to match their mental model better.
Users suggested adding a filter feature in the program section to quickly find relevant programs.
The call-to-action "Book a Free Evaluation" needs clearer wording; "Free Trial" was recommended for better visibility and understanding.
The doctor session section was perceived as less aesthetic and not well connected to the homepage flow.
Users felt the homepage logic (problem–solution flow) could be more clearly structured.
Some professional photos felt slightly intimidating, giving a less inclusive first impression to potential users.
The color scheme, while consistent, feels flat and makes important sections (like "Our Team") harder to notice.
The "Find Coach" guide feels unclear; users expect "Find the Team" wording to match their mental model better.
Users suggested adding a filter feature in the program section to quickly find relevant programs.
The call-to-action "Book a Free Evaluation" needs clearer wording; "Free Trial" was recommended for better visibility and understanding.
The doctor session section was perceived as less aesthetic and not well connected to the homepage flow.
Users felt the homepage logic (problem–solution flow) could be more clearly structured.
Some professional photos felt slightly intimidating, giving a less inclusive first impression to potential users.
The color scheme, while consistent, feels flat and makes important sections (like "Our Team") harder to notice.
The "Find Coach" guide feels unclear; users expect "Find the Team" wording to match their mental model better.
Users suggested adding a filter feature in the program section to quickly find relevant programs.
The call-to-action "Book a Free Evaluation" needs clearer wording; "Free Trial" was recommended for better visibility and understanding.
The doctor session section was perceived as less aesthetic and not well connected to the homepage flow.
Users felt the homepage logic (problem–solution flow) could be more clearly structured.
Some professional photos felt slightly intimidating, giving a less inclusive first impression to potential users.
Final High-Fidelity wireframes
Final High-Fidelity Wireframes
Final High-Fidelity wireframes
Final High-Fidelity Prototype
Final High-Fidelity Prototype
Below is the final high-fidelity prototype video, showcasing the new dashboard feature, demonstrating seamless investment tracking, depositing, and reporting feature.
Below is the final high-fidelity prototype video, showcasing the new dashboard feature, demonstrating seamless investment tracking, depositing, and reporting feature.
Impact and Reflection
Impact and Reflection
Through this project, I strengthened my ability to critically review and refine user experiences.
I learned the importance of truly understanding the core idea of the business; by focusing on navigation clarity, wording adjustments, and visual hierarchy, I was able to improve user understanding and streamline the flow of information.
This experience also reinforced the value of thoughtful terminology choices and the need to balance visual design with functional clarity.
Through this project, I strengthened my ability to critically review and refine user experiences.
I learned the importance of truly understanding the core idea of the business; by focusing on navigation clarity, wording adjustments, and visual hierarchy, I was able to improve user understanding and streamline the flow of information.
This experience also reinforced the value of thoughtful terminology choices and the need to balance visual design with functional clarity.